The Brand Direction Group Limited (New Zealand Business Number 9429037985714) was launched on 01 Oct 1997. 4 addresses are currently in use by the company: Level 2, 14 Viaduct Harbour Avenue, Auckland Central, Auckland, 1010 (type: service, registered). Level 3, 16 College Hill, Freemans Bay, Auckland had been their registered address, until 25 Nov 2016. The Brand Direction Group Limited used other aliases, namely: Elizabeth Brown Bdr Limited from 04 Apr 2000 to 21 Aug 2006, Elizabeth Brown Co Limited (16 Nov 1999 to 04 Apr 2000) and Elizabeth Brown.xd Limited (06 May 1999 - 16 Nov 1999). 1000 shares are allotted to 3 shareholders who belong to 2 shareholder groups. The first group contains 1 entity and holds 1 share (0.1% of shares), namely:
Brown, Elizabeth Naida (an individual) located at Parnell, Auckland postcode 1052. As far as the second group is concerned, a total of 2 shareholders hold 99.9% of all shares (999 shares); it includes
Cooney Trustees 2012 Limited (an entity) - located at Cambridge, Null,
Brown, Elizabeth Naida (an individual) - located at Parnell, Auckland. "Business consultant service" (ANZSIC M696205) is the category the ABS issued to The Brand Direction Group Limited. The Businesscheck data was last updated on 11 May 2025.
| Current address | Type | Used since |
|---|---|---|
| Level 6, 12 Viaduct Harbour Ave, Auckland, 1010 | Registered & physical & service | 25 Nov 2016 |
| Level 2, 14 Viaduct Harbour Avenue, Auckland Central, Auckland, 1010 | Registered | 09 Oct 2023 |
| Level 2, 14 Viaduct Harbour Avenue, Auckland Central, Auckland, 1010 | Service | 21 Nov 2023 |
| Name and Address | Role | Period |
|---|---|---|
|
Elizabeth Naida Brown
Parnell, Auckland, 1052
Address used since 17 Nov 2014 |
Director | 01 Oct 1997 - current |
| Previous address | Type | Period |
|---|---|---|
| Level 3, 16 College Hill, Freemans Bay, Auckland, 1011 | Registered & physical | 07 Nov 2014 - 25 Nov 2016 |
| Level 1, 171 Hobson Street, Cbd, Auckland, 1141 | Physical & registered | 02 Jul 2012 - 07 Nov 2014 |
| 503 / 6 Heather Street, Parnell, Auckland | Registered & physical | 17 Dec 2009 - 02 Jul 2012 |
| 10 Tohunga Crescent, Parnell, Auckland | Registered & physical | 06 Dec 2002 - 17 Dec 2009 |
| 56 Hackett Street, St Marys Bay, Auckland | Physical | 20 Nov 2000 - 06 Dec 2002 |
| 5/75 Shelly Beach Road, St Marys Bay, Auckland | Registered | 20 Nov 2000 - 06 Dec 2002 |
| 5/75 Shelly Beach Road, St Marys Bay, Auckland | Physical | 20 Nov 2000 - 20 Nov 2000 |
| 5/15 Shelly Beach Road, St Marys Bay, Auckland | Registered | 11 Apr 2000 - 20 Nov 2000 |
| 5/15 Shelly Beach Road, St Marys Bay, Auckland | Registered | 30 Mar 1999 - 11 Apr 2000 |
| 5/15 Shelly Beach Road, St Marys Bay, Auckland | Physical | 30 Mar 1999 - 20 Nov 2000 |
| Shareholder Name | Address | Period |
|---|---|---|
|
Brown, Elizabeth Naida Individual |
Parnell Auckland 1052 |
01 Oct 1997 - current |
| Shareholder Name | Address | Period |
|---|---|---|
|
Cooney Trustees 2012 Limited Shareholder NZBN: 9429030815285 Entity (NZ Limited Company) |
Cambridge Null 3434 |
27 Jul 2012 - current |
|
Brown, Elizabeth Naida Individual |
Parnell Auckland 1052 |
02 Dec 2003 - current |
| Shareholder Name | Address | Period |
|---|---|---|
|
Dutton, Jocelyn Patricia Individual |
6 Heather Street Parnell, Auckland |
02 Dec 2003 - 27 Jul 2012 |
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